If you've recently bought a box of Honey Nut Cheerios, you may have noticed something missing. The cereal's mascot, Buzz The Bee, isn't on the box!
It's all to raise awareness. The world's bee population is in decline, but Honey Nut Cheerios wants to do something about it.
The cereal wants people to plant wildflowers this year to make a more bee-friendly world. In fact, if you visit their website, you can order seeds for free! It's all part of their #BringBackTheBees campaign.