March is Women's History month and Brawny paper towels is showing a little recognition of that fact for the second year in a row.
In Wal-Mart stores, for the month of March, a plaid-clad woman will be replacing the iconic imagery on the front of the paper towels.
Of course they aren't stopping at the lumber....Jill(?)
As they point out on the package, they are "Celebrating strong women everywhere whose personal stories have inspired the rest of us" by making short videos featuring stories from women in STEM fields.
The four women profiled are: Vernice Armour, the first black female combat pilot in the U.S. military;
Brittany Wenger, who invented an artificial intelligence program for breast cancer detection;
Dr. Patty Lopez, a veteran computer scientist and advocate for minorities in STEM;
and Dr. Anna Kornbrot, the first woman to graduate from Columbia College.