Because of the popularity of social media and selfies, people are being photographed more than ever before.
This hasn’t been such a big deal for women because they can enhance their looks and hide their blemishes with makeup. Men haven’t had that option. Until now.
It seems cosmetic companies have figured out that men, too, want to look good in pictures and are now developing more and more kinds of makeup for guys.
Industry insiders say men are increasingly using items like concealer, bronzer and eyebrow gel – and that sales in the men’s grooming market are more than $20 billion.
Because social media and selfies aren’t going away anytime soon, this men’s makeup trend is probably also not going away. (MarketWatch)