HBO found a unique way to reveal the premiere date for the seventh season of Game of Thrones.
On Thursday, the network’s GoT Facebook page revealed a giant block of ice on Facebook Live and told fans to type in “FIRE” or “DRACARYS,” which would trigger flamethrowers to melt the ice.
When it finally did, the date, as well as a peek into the new season, were revealed.
Fortunately you don't have to wait the full 14 minutes to find out.
July 16! Winter is coming. With the crazy weather we've been having, I'm not surprised.